- No strategy 
- Email was determined by marketing but hadn't been touched since 
- We went through a rebrand too 
- We were also overhauling operationally how customers would interact with Better from a team supporting you and your mortgage to a single point of contact (SPOC) 
- Need to rethink which emails come from the system/product and which ones came from a customer's SPOC 
- Oversaw overall strategy and UX content 
Team: 
- Product manager
- Senior UX designer
- Cross-collaborated with operations, mortgage, customer success, and product marketing
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