- No strategy
- Email was determined by marketing but hadn't been touched since
- We went through a rebrand too
- We were also overhauling operationally how customers would interact with Better from a team supporting you and your mortgage to a single point of contact (SPOC)
- Email was determined by marketing but hadn't been touched since
- We went through a rebrand too
- We were also overhauling operationally how customers would interact with Better from a team supporting you and your mortgage to a single point of contact (SPOC)
- Need to rethink which emails come from the system/product and which ones came from a customer's SPOC
- Oversaw overall strategy and UX content
Team:
- Product manager
- Senior UX designer
- Cross-collaborated with operations, mortgage, customer success, and product marketing
- Product manager
- Senior UX designer
- Cross-collaborated with operations, mortgage, customer success, and product marketing